Conversion tracking is vital for Google Ads success because it offers transparency about what elements in Google Ads are leading to conversions, i.e. what’s working and what isn’t, what to improve and what to remove. This visibility allows for constant improvement and...

Why all Google advertisers are losers and why some are winners too “People seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.” Robert B. Cialdini, Influence: The Psychology of Persuasion Here, we...

Negative keywords are essential to running an effective Google Ads campaign. They enable more effective audience targeting and can save you money to invest in more relevant searches on Google, and so drive your profit up. Here's what we'll learn: What's the difference...

Turning off Auto-Apply Recommendations (AAR) with Google Ads is tricky for the uninitiated. Most people probably do this from the Google Ads web interface. Here are the steps for that. Turn off Auto-Apply Recommendations (AAR) in the Google Ads web interface Step 1 -...

Turning off account level Automated Assets within the Google Ads web interface is tricky for the uninitiated. It involves at least 30 clicks. How to turn off account level Automated Assets in Google Ads In the tree menu on the left, click on Assets > Assets On the...

We have written a comprehensive guide on digital marketing for your business. 1. Setting your business goals and objectives 2. Why is digital marketing so important? 3. Benefits of digital marketing 4. Digital marketing strategy 5. Types of digital marketing tactics...

Adwords Enhanced Campaigns are being rolled out to Adwords accounts from February 2013 and all campaigns will automatically upgrade at around mid 2013. What are Enhanced Campaigns? Google has updated Adwords to reflect the growing use of multiple devices to access the...

There are many Pay Per Click (PPC) platforms, but Google Adwords is the most popular and for the purpose of this article we will focus on Google Adwords campaign set-up and how not to do it, with solutions to improve campaigns. 1. Don’t have any objectives and don’t...

Your website is your business’ most critical tool to: Attract new customers Sell your products or services Convert to leads and sales There are some dos and don’ts for creating a great website and most importantly of all to give your customers an excellent experience...