The importance of conversion tracking for Google Ads success

Conversion tracking is vital for Google Ads success because it offers transparency about what elements in Google Ads are leading to conversions, i.e. what’s working and what isn’t, what to improve and what to remove. This visibility allows for constant improvement and...

Why negative keywords are essential to Google Ads performance

Negative keywords are essential to running an effective Google Ads campaign. They enable more effective audience targeting and can save you money to invest in more relevant searches on Google, and so drive your profit up. Here’s what we’ll learn:...

Turn off Auto-Apply Recommendations (AAR) with Google Ads Editor

Turning off Auto-Apply Recommendations (AAR) with Google Ads is tricky for the uninitiated. Most people probably do this from the Google Ads web interface. Here are the steps for that. Turn off Auto-Apply Recommendations (AAR) in the Google Ads web interface Step 1...

Turn off account level Automated Assets in Google Ads

Turning off account level Automated Assets within the Google Ads web interface is tricky for the uninitiated. It involves at least 30 clicks. How to turn off account level Automated Assets in Google Ads In the tree menu on the left, click on Assets > Assets On the...

Digital marketing for business

We have written a comprehensive guide on digital marketing for your business. 1. Setting your business goals and objectives 2. Why is digital marketing so important? 3. Benefits of digital marketing 4. Digital marketing strategy 5. Types of digital marketing tactics...