Conversion tracking is vital for Google Ads success because it offers transparency about what elements in Google Ads are leading to conversions, i.e. what’s working and what isn’t, what to improve and what to remove. This visibility allows for constant improvement and...
Why all Google advertisers are losers and why some are winners too “People seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.” Robert B. Cialdini, Influence: The Psychology of Persuasion Here, we...
Negative keywords are essential to running an effective Google Ads campaign. They enable more effective audience targeting and can save you money to invest in more relevant searches on Google, and so drive your profit up. Here’s what we’ll learn:...
Turning off Auto-Apply Recommendations (AAR) with Google Ads is tricky for the uninitiated. Most people probably do this from the Google Ads web interface. Here are the steps for that. Turn off Auto-Apply Recommendations (AAR) in the Google Ads web interface Step 1...
Turning off account level Automated Assets within the Google Ads web interface is tricky for the uninitiated. It involves at least 30 clicks. How to turn off account level Automated Assets in Google Ads In the tree menu on the left, click on Assets > Assets On the...
We have written a comprehensive guide on digital marketing for your business. 1. Setting your business goals and objectives 2. Why is digital marketing so important? 3. Benefits of digital marketing 4. Digital marketing strategy 5. Types of digital marketing tactics...
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Testimonials
[/fusion_title][fusion_testimonials design="classic" backgroundcolor="" textcolor="" random="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""][fusion_testimonial name="Dwayne" avatar="male" image="" image_border_radius="" company="Owner, counselling company" link="" target="_self"]
"Espan’s work with us has been outstanding. Since Mark took over our online marketing, enquiries for our services have more than doubled. Sales have increased and our business has expanded."
[/fusion_testimonial]
[fusion_testimonials design="classic" backgroundcolor="" textcolor="" random="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""][fusion_testimonial name="Marion" avatar="female" image="" image_border_radius="" company="Marketing, data company" link="" target="_self"]
"Espan are professional, resourceful, passionate, always willing to offer great advice in any area we require, go the extra mile and we know we can rely on them to help us achieve our business goals. Mark is always friendly, proactive and responsive and it is a pleasure working with him."
[/fusion_testimonial][fusion_testimonials design="classic" backgroundcolor="" textcolor="" random="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""][fusion_testimonial name="Rachel" avatar="female" image="" image_border_radius="" company="Marketing Manager, recruitment agency" link="" target="_self"]
"The results are both instant and long lasting, using trusted methods and a deep, comprehensive knowledge."
[/fusion_testimonial][fusion_testimonials design="classic" backgroundcolor="" textcolor="" random="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""][fusion_testimonial name="Nadia" avatar="female" image="" image_border_radius="" company="Marketing Manager, dental implants company" link="" target="_self"]
"We regard Espan as a key partner in our business. They deliver strong results and went above and beyond to support us when we re-launched our website this summer."
[/fusion_testimonial][fusion_testimonial name="Daniel" avatar="male" image="" image_border_radius="" company="Director, UK property portal" link="" target="_self"]
“A very professional, thorough and honest team who I have recommended to other business contacts and who give a value for money service."
[/fusion_testimonial][fusion_testimonials design="classic" backgroundcolor="" textcolor="" random="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id=""][fusion_testimonial name="Edward" avatar="male" image="" image_border_radius="" company="Owner, luxury watch dealer" link="" target="_self"]
"Mark at Espan has been managing, maintaining and optimising our Google Adwords account for the last 3 years. Thanks to Mark, enquiry levels have increased by over 500% during this time and we're incredibly grateful for all the time and effort he's spent on our account."
[/fusion_testimonial][fusion_testimonial name="Steve" avatar="male" image="" image_border_radius="" company="Owner, motor servicing company" link="" target="_self"]
“We already understood that to move our business forward ahead of our competitors we had to get a good company to promote and push our business model up the internet ladder. Mark Chambers has done just that.”
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