by Mark Chambers | Jan 29, 2024 | Blog
Turning off Auto-Apply Recommendations (AAR) with Google Ads is tricky for the uninitiated. Most people probably do this from the Google Ads web interface. Here are the steps for that. Turn off Auto-Apply Recommendations (AAR) in the Google Ads web interface Step 1... by Mark Chambers | Jan 26, 2024 | Blog
Turning off account level Automated Assets within the Google Ads web interface is tricky for the uninitiated. It involves at least 30 clicks. How to turn off account level Automated Assets in Google Ads In the tree menu on the left, click on Assets > Assets On the... by Mark Chambers | Jan 20, 2024 | Blog
Why all Google advertisers are losers and why some are winners too “People seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.” Robert B. Cialdini, Influence: The Psychology of Persuasion Here, we... by Mark Chambers | Jan 14, 2024 | Blog
Conversion tracking is vital for Google Ads success because it offers transparency about what elements in Google Ads are leading to conversions, i.e. what’s working and what isn’t, what to improve and what to remove. This visibility allows for constant improvement and... by Mark Chambers | Jan 5, 2024 | Blog
Negative keywords are essential to running an effective Google Ads campaign. They enable more effective audience targeting and can save you money to invest in more relevant searches on Google, and so drive your profit up. Here’s what we’ll learn:... by Mark Chambers | Jul 21, 2022 | Blog
We have written a comprehensive guide on digital marketing for your business. 1. Setting your business goals and objectives 2. Why is digital marketing so important? 3. Benefits of digital marketing 4. Digital marketing strategy 5. Types of digital marketing tactics...