AdWords Expanded Text Ads for Large Accounts

Google recently announced the introduction of Expanded Text Ads (ETAs), one of the biggest changes ever in AdWords in my opinion. Advertisers now have the opportunity to create better ads with more characters, including two headlines, together with a description line...

Demystifying Google AdWords Enhanced Campaigns

Adwords Enhanced Campaigns are being rolled out to Adwords accounts from February 2013 and all campaigns will automatically upgrade at around mid 2013. What are Enhanced Campaigns? Google has updated Adwords to reflect the growing use of multiple devices to access the...

How To Stop Customers Clicking Off Your Website

Your website is your business’ most critical tool to: Attract new customers Sell your products or services Convert to leads and sales There are some dos and don’ts for creating a great website and most importantly of all to give your customers an excellent experience...