Move up the property market with PPC Advertising

Our Google Ads collaboration

Whether you require a new account build for your property business, or you have an existing account, we can do it all.

Setting up and running an AdWords account and campaigns requires planning, research and experience, and we do the whole, specialised package.

Working with you, we’ll discuss the varied factors involved in setting up a quality, structured Google Ads account for your products or services. Our full PPC audit and analysis identifies key opportunities to increase conversions and click rates, as well as reduce spend.

We’ll set up or improve adverts and your Quality Score to lower ad costs and deliver a Google Ads Account that performs with stunning results. We’ll also set up all the tracking and measurement that’s required so every click is accounted for.

See more detailed Google Ads and set up information in our FAQs – add jump link to FAQs on the page.

Maximise conversions

An effective landing page maximises conversions from Google Ads and ensures a seamless journey for visitors to your website after they have clicked your ad.

A dedicated landing page for your property service focuses on persuading the prospect to fill in a form or make a phone call. The page matches the ad’s messaging and reflects the dental service being promoted.

Landing pages can be created and used for all or specific services and products and promotions.

We design landing pages with:

• Clear messaging that matches the ad’s offer and makes sense to the visitor
• A clear call to action (CTA) focused on conversions
• Minimal distractions to keep visitors focused.

Landing pages feature key elements to ensure a smooth journey and experience.

• Compelling, attention-grabbing headline that ties in with the Google ad
• Concise copy promoting the benefits of the service or product
• A simple lead capture form or CTA button
• Relevant, high quality visuals
• Trust and credibility signals such as testimonials and reviews.

We can design landing pages or work with your website developer to create landing pages.

Tracking leads and conversions

Conversion tracking

Tracking conversions from Google Ads is essential. Knowing which Google Ads’ elements convert helps optimisation and growing returns on the campaigns. Google’s machine learning algorithm requires accurate conversion data so that it can maximise the type of conversions we want,

Website enquiry forms, phone calls, online bookings and email link clicks can all be tracked. We’ll ensure there is adequate tracking for all campaigns and from all lead generation sources.

Phone call tracking

Tracking inbound calls and how clients reach you is also vital. A caller from an ad is attributed to Google Ads to the keyword level. So you can see in Google Ads which keywords are resulting in phone calls. This helps optimisation and growing returns.

Cookie banners and consent

Consent Management Platforms (cookie banners) allow users to grant consent to cookies being used on your website. Complying with relevant regulations like GDPR is essential and it’s also better for the user. If cookies are denied by the user then the conversion will not be reported and a partial solution to this is using Google Enhanced Conversions, which aims to report the conversion in the absence of cookies. We can also set this up.

We talk you through and implement all tracking and cookie banners that are needed for successful Google Ads performance, monitoring and management.

Read more about Google Ads conversions and tracking on our blog.