Google Shopping Specialist
Reach more buyers with Google Shopping.
Google Shopping is the ideal tool to drive more customers to your ecommerce and online products. Our Google Shopping specialists create campaigns to increase product sales and brand awareness.
Connect buyers with your ecommerce store to increase your product sales.
Reach more online shoppers interested in products like yours, at the exact time they search.
As Google Shopping specialists, we’ll do all of the campaign set up and implementation so it works perfectly and maximises profits.
We’ll set up and configure your Merchant Centre and products feed to Google, continuously optimise and implement tracking for clear-cut performance data.
Spend £1 and get £7 back
The average outcome for our clients in 2024. From our first conversation with you, our focus is return on investment and increased profit using Google Ads. We work best with monthly Google Ads budgets of £2.5k.
That's a lot of new leads
We have generated over 3000 brand new enquiries and leads from websites. We initiate the sales journey by reaching potential customers that haven’t heard of your brand, service or product.
Stick with us
Our client retention is high, because we achieve results. We listen and value all client relationships as a mutually beneficial partnership. Our clients trust us implicitly to deliver their goals.
Why use Google Shopping for your business?
Google Shopping drives more customers to your e-commerce products and website when they are looking for products like yours to purchase.
Get seen by potential buyers to make them aware of your products and brand and stand out from your competitors.
How Google Shopping works
Google Shopping allows you to advertise the products on your ecommerce website. A data feed, otherwise known as a shopping feed or product feed, in simple terms is a list of products and their attributes, like price, availability, brand, condition and so on. For example, with a WordPress website, there are shopping feed plugins that handle the interaction of the feed with your ecommerce system, for example WooCommerce.
The product data feed from your ecommerce system connects to Google Merchant Center (GMC) and that is where the feed lives. In turn, the data feed connects to Google Ads, where you can set up a Google Shopping campaign that actually delivers the ads and where you can control your daily budget, product bids and targeting etc. When someone searches with keywords related to your products, your ads may show and then they click on the ad to land on the product page on your website.
What we can do for your business
To start, we’ll set up a Google Merchant Center account and link your Google Ads account. We’ll also connect and configure the Merchant Center to any ecommerce platforms you use such as Shopify or WooCommerce.
Next we’ll set up a product feed that contains all of your products’ important details including title, description, and price and optimise product titles and descriptions for increased visibility.
Working with you, we’ll optimise your product imagery so that images are a high quality and stand out to online shoppers.
Google Shopping campaigns
As Google Shopping specialists, we’ll do all of the campaign implementation.
1. Set Up Shopping Campaigns in Google Ads
After we’ve linked your Google Merchant Center account to Google Ads, we’ll set up Shopping or PMax campaigns and configure targeting and settings etc.
2. Optimise Bidding and Segmentation
We’ll use Smart Bidding strategies like Target ROAS (Return on Ad Spend) or Maximize Conversion Value to optimise campaign performance to deliver the best return. We’ll also segment products into groups based on categories or brands etc. to control bidding.
3. Dynamic remarketing
We’ll set up Dynamic Remarketing in Google Ads to show ads to past visitors based on the specific products they interacted with.
We also offer other services including Google search ads, Remarketing and Display campaigns and use our extensive digital marketing experience for your business.
Tracking purchases
Tracking conversions and knowing which products result in a sale is essential. We’ll track product views, products added to cart and purchases.
Google’s machine learning algorithm requires accurate conversion data so that it can maximise purchases and those of a higher value.
Tracking also facilitates optimisation and enables refinement of the strategy.
And we’ll use ecommerce tracking in Google Analytics 4 for full visibility of product data and performance via non-paid channels too
Cookie banners and consent
Consent Management Platforms (cookie banners) allow users to grant consent to cookies being used on your website. Complying with relevant regulations like GDPR is essential and it’s also better for the user. If cookies are denied by the user then the conversion will not be reported and a partial solution to this is using Google Enhanced Conversions, which aims to report the conversion in the absence of cookies. We can also set this up.
We can talk you through and implement all tracking and cookie banners that are needed for successful Google Ads performance.
We can talk you through and implement all tracking and cookie banners that are needed for successful performance monitoring and management.
Read more about Google Ads conversions and tracking on our blog.
Simple pricing to suit all budgets
Google Ads Spend £/month
2501-5000
Fee per month excluding VAT
Google Ads Spend £/month
5001-7500
Fee per month excluding VAT
Google Ads Spend £/month
7501-10,000
Fee per month excluding VAT
Google Ads Spend £/month
10,001-15,000
Fee per month excluding VAT
For accounts with monthly Google Ads spend of £15,000+ Let’s talk. Initial set up fees will be based on requirements.
Our work with clients
Google Adwords Case Study
Dental Centres. ROI of 896%
Google Adwords Case Study
Database Company achieving +39% Leads
Google Adwords Case Study
New Dental Practices achieve ROI of 6:1
