Drive even more traffic with Bing Ads.

Setting up Bing Ads

We’ll set up and run a Bing Ads account. We’ll also synch Google Ads to Bing Ads and adjust any ad content, settings and targeting that’s needed.

Maximise conversions

An effective landing page maximises conversions from Google Ads and ensures a seamless journey for visitors to your website after they have clicked your ad.

Dedicated landing pages focus on persuading the prospect to fill in a form or make a phone call. The page matches the ad’s messaging and reflects the product or service being promoted.

We design landing pages with:
• Clear messaging that matches the ad’s offer and makes sense to the visitor
• A clear call to action (CTA) focused on conversions
• Minimal distractions to keep visitors focused.

Landing pages feature key elements to ensure a smooth journey and experience.
• Compelling, attention-grabbing headline that ties in with the Google ad
• Concise copy promoting the benefits of the service or product
• A simple lead capture form or CTA button
• Relevant, high quality visuals
• Trust and credibility signals such as testimonials and reviews.

We can design landing pages or work with your website developer to create landing pages.

Tracking leads and conversions

Conversion tracking

Tracking conversions from Bing Ads is essential. Knowing which Bing Ads’ elements convert helps optimisation and growing returns on the campaigns. Google’s machine learning algorithm requires accurate conversion data so that it can maximise the type of conversions we want.

Website enquiry forms, phone calls, online bookings and email link clicks can all be tracked. We’ll ensure there is adequate tracking for all campaigns and from all lead generation sources.

Phone call tracking

Tracking inbound calls is also vital if that is how your prospects reach you. A caller from an ad is attributed to Bing Ads to the keyword level. So you can see in Bing Ads which keywords are resulting in phone calls. This helps optimisation and growing returns.

Cookie banners and consent

Consent Management Platforms (cookie banners) allow users to grant consent to cookies being used on your website. Complying with relevant regulations like GDPR is essential and it’s also better for the user. If cookies are denied by the user then the conversion will not be reported and a partial solution to this is using Google Enhanced Conversions, which aims to report the conversion in the absence of cookies. We can also set this up.

We can talk you through and implement all tracking and cookie banners that are needed for successful Bing Ads performance.