Tracking and measurement
Data powers campaigns that excel.
Our absolute focus is the return you are getting from your lead generation and Google Ads spend. The only way to know that is to track it.
Great data leads to greater results.
Performance tracking is vital for Google Ads success because it gives transparency on what elements are leading to conversions and results, as well as feeding data to the algorithm to drive more conversions.
And in turn, those successful elements can be optimised and improved to create more winning campaigns to get a higher return on budget you spend.
Spend £1 and get £7 back
The average outcome for our clients in 2024. From our first conversation with you, our focus is return on investment and increased profit using Google Ads. We work best with monthly Google Ads budgets of £2.5k.
That's a lot of new leads
We have generated over 3000 brand new enquiries and leads from websites. We initiate the sales journey by reaching potential customers that haven’t heard of your brand, service or product.
Stick with us
Our client retention is high, because we achieve results. We listen and value all client relationships as a mutually beneficial partnership. Our clients trust us implicitly to deliver their goals.
Google Ads tracking is vital for your business.
Tracking and measurement is an essential part of successful Google Ads campaigns. With the tracking we implement, we have the visibility of which Google Ads elements are resulting in conversions and driving profits.
What we can do for your business
Capturing data
We ensure that every lead generated from Google Ads is tracked and attributed to ads and campaigns to monitor their performance.
Phone call tracking
Tracking inbound calls is vital if that is how your prospects reach you. A caller from an ad is attributed to Google Ads to the keyword level. So you can see in Google Ads which keywords are resulting in phone calls. This helps optimisation and growing returns.
Enquiry forms
From a Google Ad, we are able to track a prospective customer who fills out a form on your website or campaign landing page to find out more information or get a quote.
Other enquiries
Other sources of enquiries from Google Ads, such as email link clicks and booking a service via a booking system, can be tracked.
Conversion tracking
Tracking conversions from Google Ads is essential for high performance and data-driven decision making.
Conversion tracking is a system provided by Google and other providers that allows you to see when prospects enquired about your service after clicking on a Google ad. When a prospect submits a form or calls a phone number these actions are known as conversions.
Knowing which Google Ads’ elements convert helps with optimisation and growing returns on the campaigns. Google’s machine learning algorithm requires accurate conversion data so that it can maximise the type of conversions we want from campaigns.
We’ll ensure there is adequate tracking for all campaigns.
Cookie banners and consent
Consent Management Platforms (cookie banners) allow users to grant consent to cookies being used on your website. Complying with relevant regulations like GDPR is essential and it’s also better for the user. If cookies are denied by the user then the conversion will not be reported and a partial solution to this is using Google Enhanced Conversions, which aims to report the conversion in the absence of cookies. We can also set this up.
We can talk you through and implement all tracking and cookie banners that are needed for successful performance monitoring and management.
Read more about Google Ads conversions and tracking on our blog.
Our work with clients
Google Adwords Case Study
Dental Centres. ROI of 896%
Google Adwords Case Study
Database Company achieving +39% Leads
Google Adwords Case Study
New Dental Practices achieve ROI of 6:1
Simple pricing to suit all budgets
Google Ads Spend £/month
2501-5000
Fee per month excluding VAT
Google Ads Spend £/month
5001-7500
Fee per month excluding VAT
Google Ads Spend £/month
7501-10,000
Fee per month excluding VAT
Google Ads Spend £/month
10,001-15,000
Fee per month excluding VAT
For accounts with monthly Google Ads spend of £15,000+ Let’s talk. Initial set up fees will be based on requirements.
