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Tracking and measurement

Data powers  campaigns that excel.

Our absolute focus is the return you are getting from your lead generation and Google Ads spend. The only way to know that is to track it.

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Google Ads
Google Shopping
PPC Audits

Great data leads to greater results.

Performance tracking is vital for Google Ads success because it gives transparency on what Google Ads elements are leading to conversions and results.

And in turn, those successful elements can be optimised and improved to create more winning campaigns to get a higher return on budget you spend.

business owner managing PPC ads
500% ROI in 2023

Spend £1 and get £7 back

The average outcome for our clients in 2023. From our first conversation with you, our focus is return on investment and increased profit using Google Ads. We work best with monthly Google Ads budgets of £2.5k.

4950Enquiries delivered

That's a lot of new leads

We have generated over 5000 brand new enquiries and leads from websites. We initiate the sales journey by reaching potential customers that haven’t heard of your brand, service or product.

1Longest held client (years)

Stick with us

Our client retention is high, because we achieve results. We listen and value all client relationships as a mutually beneficial partnership. Our clients trust us implicitly to deliver their goals.

Google Ads tracking is vital for your business.

Tracking and measurement is an essential part of successful Google Ads campaigns. With the tracking we implement, we have the visibility of which Google Ads elements are resulting in conversions and driving profits.

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Data-Driven Decisions

Conversion tracking enables data-driven decisions. As Google Ads specialists, we can interpret definitive data from the tracking systems we implement.

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Continued Optimisation

Tracking every campaign element further improves overall performance. We optimise and do more of what works best in campaigns and eliminate what doesn’t work.

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We Track Everything

We make sure there is tracking for all Google Ad campaigns. Leads, sales, conversions, phone calls, contact forms, bookings and email links are tracked.

What we can do for your business

Our work with clients

Google Adwords Case Study

Dental Centres. ROI of 896%

Dentist viewing Xray

Google Adwords Case Study

Database Company achieving +39% Leads

Data Security Server Hub

Google Adwords Case Study

New Dental Practices achieve ROI of 6:1

New dental practice case study photo

Simple pricing to suit all budgets

Google Ads Spend £/month

2501-5000

£ 720

Fee per month excluding VAT

Google Ads Spend £/month

5001-7500

£ 1,080

Fee per month excluding VAT

Google Ads Spend £/month

7501-10,000

£ 1,440

Fee per month excluding VAT

Google Ads Spend £/month

10,001-15,000

£ 2,160

Fee per month excluding VAT

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For accounts with monthly Google Ads spend of £15,000+ Let’s talk. Initial set up fees will be based on requirements.

You can take our word, or take our clients’.

★★★★★
“SEO & PPC consultancy with excellent results! Mark at Espan is by far the best SEO and PPC consultant I have worked with. The results are both instant and long lasting, using trusted methods and a deep, comprehensive knowledge. His recommendations have made a real impact to the many businesses I have worked alongside him with.”
Rachel Bean
Director
★★★★★
“SEO & PPC consultancy with excellent results! Mark at Espan is by far the best SEO and PPC consultant I have worked with. The results are both instant and long lasting, using trusted methods and a deep, comprehensive knowledge. His recommendations have made a real impact to the many businesses I have worked alongside him with.”
Rachel Bean
Rachel Bean
Director
★★★★★
“If you’re looking for the best, look no further! Mark at Espan has been managing, maintaining and optimising our Google Adwords account for the last 3 years. Thanks to Mark, enquiry levels have increased by over 500% during this time and we’re incredibly grateful for all the time and effort he’s spent on our account. Have recommended Mark to so many people and will continue to do so.”
Edward Bloom
Director
★★★★★
“If you’re looking for the best, look no further! Mark at Espan has been managing, maintaining and optimising our Google Adwords account for the last 3 years. Thanks to Mark, enquiry levels have increased by over 500% during this time and we’re incredibly grateful for all the time and effort he’s spent on our account. Have recommended Mark to so many people and will continue to do so.”
Edward Bloom
Edward Bloom
Director
★★★★★
“Espan – Deliver results and great to work with. I have worked with Mark for over five years – I depend on his services and unfailing sound advice to ensure we offer the best possible user experience and deliver quality leads through PPC activity. The results speak for themselves. Mark is personally great to deal with – I can highly recommend him.”
Nadia Dawson
Marketing Director
★★★★★
“Espan – Deliver results and great to work with. I have worked with Mark for over five years – I depend on his services and unfailing sound advice to ensure we offer the best possible user experience and deliver quality leads through PPC activity. The results speak for themselves. Mark is personally great to deal with – I can highly recommend him.”
Nadia Dawson
Nadia Dawson
Marketing Director
★★★★★
“I have been working with Mark and Sonya on a number of projects, with Whathouse.co.uk the main one. In a market where the SEO, Link Building and PPC is extremely competitive we have been extremely happy with the professionalism and efficiency that we receive. Our website is visual on the search engines and traffic is at its highest level so far with only more visitors on a month by month basis being achieved. A very professional, thorough and honest team who I have recommended to other business contacts and who give a value for money service.”
Daniel H
Director
★★★★★
“I have been working with Mark and Sonya on a number of projects, with Whathouse.co.uk the main one. In a market where the SEO, Link Building and PPC is extremely competitive we have been extremely happy with the professionalism and efficiency that we receive. Our website is visual on the search engines and traffic is at its highest level so far with only more visitors on a month by month basis being achieved. A very professional, thorough and honest team who I have recommended to other business contacts and who give a value for money service.”
Daniel H
Daniel H
Director
★★★★★
“We already understood that to move our business forward ahead of our competitors we had to get a good company to promote and push our business model up the internet ladder. Mark Chambers has done just that.”
Steve Abbs
Director, MotorAid
★★★★★
“We already understood that to move our business forward ahead of our competitors we had to get a good company to promote and push our business model up the internet ladder. Mark Chambers has done just that.”
Steve Abbs
Steve Abbs
Director, MotorAid
★★★★★
“We worked with Mark Chambers on our PPC campaigns and found him to be reliable and easy to deal with as well as proactive and well informed when it came to new ideas and suggestions on how to improve our campaigns, Mark was always on hand if there were any issues and we would have no problem recommending Mark to anyone looking for a PPC specialist.”
Kirsten Fagg
M2 Direct
★★★★★
“We worked with Mark Chambers on our PPC campaigns and found him to be reliable and easy to deal with as well as proactive and well informed when it came to new ideas and suggestions on how to improve our campaigns, Mark was always on hand if there were any issues and we would have no problem recommending Mark to anyone looking for a PPC specialist.”
Kirsten Fagg
Kirsten Fagg
M2 Direct
★★★★★
“I have very high opinions of Mark, he handles the SEO elements of a number of my projects and he has been nothing but helpful, resourceful and more importantly, yields very good SEO results.”
Joe-Kwun Lam
Director, Averma Consulting
★★★★★
“I have very high opinions of Mark, he handles the SEO elements of a number of my projects and he has been nothing but helpful, resourceful and more importantly, yields very good SEO results.”
Joe-Kwun Lam
Joe-Kwun Lam
Director, Averma Consulting
★★★★★
“We have been extremely pleased with all Mark’s work for our website. He is very professional and knowledgeable in this area and we would not hesitate to continue using Mark’s services and recommend him fully.”
Rachel Wells
Wood n Water
★★★★★
“We have been extremely pleased with all Mark’s work for our website. He is very professional and knowledgeable in this area and we would not hesitate to continue using Mark’s services and recommend him fully.”
Rachel Wells
Rachel Wells
Wood n Water
★★★★★
“Mark was helpful and patient. He explained things in plain English and didn’t bombard us with SEO techno babble.”
Carole Charman
Dentons Pensions
★★★★★
“Mark was helpful and patient. He explained things in plain English and didn’t bombard us with SEO techno babble.”
Carole Charman
Carole Charman
Dentons Pensions
★★★★★
“Mark and the Espan team took our poor performing Google Grant and PPC and transformed it to a level exceeding over 110% performance improvement. Enquiries, donations and web traffic were significantly increased to 51% of our total traffic. They are transparent, honest and great to work with. We’re delighted with their expertise and service.”
Sonia Norris
Mayhew
★★★★★
“Mark and the Espan team took our poor performing Google Grant and PPC and transformed it to a level exceeding over 110% performance improvement. Enquiries, donations and web traffic were significantly increased to 51% of our total traffic. They are transparent, honest and great to work with. We’re delighted with their expertise and service.”
Sonia Norris
Sonia Norris
Mayhew